If this doesn’t seem like ‘yet another accounting blog’, that’s because it isn’t one.
If you study the main players in our space, something seems… well… off. In fact, there’s no shortage of traditional industries struggling to understand how to present themselves in 2019. It seems like something real is missing. And no, I’m not talking about the plethora of cartoons that adorn the front pages of so many online accountants (why is THAT such a thing all of a sudden?) and it’s not that they’re missing pictures of clients, heart-felt testimonials, or a group photo of the team maniacally grinning in unison – we’ve got that in abundance – but it seems to me that we are missing genuinely useful or simply entertaining content, that precisely serves small businesses and the self-employed, with real and relatable people visibly driving it. It all feels a bit too… distant… self-serving… and corporate.
And I think I understand why.
In so many companies, the person handling social media is not the person responsible for PR. The person responsible for PR is not responsible for sales. The person responsible for sales is not responsible for marketing. And none of these people do the actual job of the business. Everybody stays in their lane. Marketing materials are cute but distant, sales materials consist of predefined funnels and scripts, and PR is manifest only in industry news puff-pieces and awards shortlists. Meanwhile, prospective customers and clients struggle to get an insight into what it’s actually like to work with you.
Throughout the ages, business has been done between people. And, putting automated trading systems in capital markets aside for a second, this is largely still the case. Yes, people like buying shiny things. But people like buying shiny things from people they like even more.
And if you look to the kinds of entrepreneurial folk who would best make use of our services as they grow their small business, or their so-called ‘side hustle’, you see a very different picture of how the most successful people present themselves, their businesses and their services. They’re up-front and centre-stage, promoting both what they do and who they are.
Sounds good to us. We’re in.
Of course, for us working in accounting, bookkeeping and tax, there’s another obvious problem: Tax legislation content is boring. I mean, what’s entertaining about learning about what a P11D is? Isn’t that why we do that job? But there is something we can help with that is of far more interest to someone running their own business: we can provide content that can help you grow.
Here we are. Real people eschewing our predefined lanes and sharing content that can help you grow your small business, or that you might simply find entertaining from that special perspective on life that only a small business owner has.
And, if you’re not already one of our clients, when you decide you need an accountant we hope you’ll consider us. After all, you’ll already know what we’re like.
Let’s get started.
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